Have you ever thought of reaching the consumer with Greeting Cards VS Junk mail? I don't know about you but every day, I visit my mail box and stand at the trash can before going into the house.
These days I get as much junk mail as I do spam, so I pay little attention, yet when I get a real greeting card, it makes it into the house and it gets opened. What if you sent greeting cards, thanking your customers for their business? What if you included a photo of them, or their business place with in the card. Chances are they may show someone else your creative card.
Cards are different, and sending a special message makes someone's day. Try it. You have nothing to lose and everything to gain.